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Our story

The story of Footbalance starts in 2003 with Erkki Hakkala, a physiotherapist specialized in podiatric medicine. An innovator by nature, Hakkala founded a foot and lower limb analysis clinic at the Diacor Medical Centre in Helsinki to develop more modern treatment methods that would better serve patients. Inventions to improve the well-being of people have never been in short supply, but for some reason our feet have been largely neglected.

Erkki founded FootBalance with the goal to empower the owners of the world's 13 billion different feet to move more with innovative custom insoles.

Our Commercialisation

We have grown rapidly and are present in 50 plus countries on 6 continents, moulding FootBalance custom insoles in more than 1,500 retail outlets.

Our Commercialisation

Our Innovation

The FootBalance FitZone 3D experience developed by Hakkala enables a professional foot analysis identifying a persons foot type and its impact on their health, moulding of custom insoles to their unique feet and scanning the insole to produce a personalised insole profile for ordering any insole from the FootBalance 100% custom insole range online. The innovative process takes less than ten minutes - at a cost-effective price.

Thanks to this innovation custom insoles can be affordably and efficiently moulded anywhere. After years of work, Erkki Hakkala had attained his first target: bringing customised insoles within everyone's reach

Our Innovation

Key people

We have grown from strength to strength. In 2010 the Swedish private equity company Scope became a large Footbalance shareholder. Their investment enables Footbalance to build on its unique custom insole concept to reach more markets and consumers.

Klaus Rauhansalo

Klaus has over 15 years of financial and business management experience including CFO & Business Controller at Xtract Oy and Metso Automation respectively.

Roger Talermo
Chairman of the board

Roger has over 25 years of experience in leadership positions in sporting goods including President & CEO of Amer Sports and Atomic, General Manager and Chairman of Salomon, CEO and Chairman of Taylormade Golf Company.

Erkki Hakkala

Pt. Specialised in Podiatric Medicine
Inventor and founder of FootBalance.

Niina Kinnunen
CFO and Head of HR

Niina has over 15 years of international finance and business control experience including Pöyry engineering, Phillips and SCA Group.

Juha Ilen

Juha has over 15 years experience from technology development roles.

Jari Ikäheimonen

Jari has over twenty years of experience in the sports & health domain, and 15 years in marketing and business management of consumer products. Previous employers include Fiskars and Suunto.

David Sleigh
Global Sales Director

David has over 20 years of experience in management and leadership positions in the footwear industry including Managing Director Ecco Shoes UK Ltd and Managing Director The Rockport Company.

Pasi Seppänen

Over 20 years of Information Technology experience from start-up companies to international brands including Nokia and Anvia

Key Facts

Key Facts


Founded in 2003.
Headquartered in Vantaa, Finland.
Subsidiaries in the United Kingdom and Sweden.

Key Facts Products

Research trials

Tested by 50 doctors and 5 physiotherapists with over 3000 patients before launching.
First insoles launched commercially in 2007.
All products are designed in Finland.

Key Facts


Sold by retailers in 50 countries on 6 continents.
Sales points include general sporting goods stores, specialty running retailers, department stores, shoe shops and medical clinics


2006 InnoFinland Award from the President of Finland
2010 Supplier of the Year, Intersport Finland
2010 Finalist in Service Design, Best of the Year Award, Grafia - The Association of Professional Graphic Designers in Finland
2010 YIC Champion
2011 Finalist, Red Herring Top 100 Europe Award
2011 Red Herring Top 100 Global Winner
2016 Kauppalehti, Finland's leading financial & business publication has certified FootBalance as a 'Growth' company as well as awarding an 'Achiever' certificate for exemplary performance and positive financial outlook

FootBalance 30 Day Satisfaction Guarantee

FootBalance 30 Day Satisfaction Guarantee

FootBalance custom insoles come with a 30 day satisfaction guarantee. If you are not fully satisfied you can return your FootBalance Custom Insoles and we will refund your purchase.

Find a FootBalance retail partner near you

Find a FootBalance retail partner near you

Login to your FitZone 3D profile

To log in, please use the same email address that you provided at the FitZone 3D scanning location.
FootBalance FitZone 3D is available in select European markets.

Forgot password

A FitZone 3D profile is required in order to log in. You can obtain a profile at one of our retail partners , where our insole moulding and scanning service is provided.

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